Privacy Policy

This Privacy Policy explains how Sports AI collects, uses, stores, and protects information when you use our websites, mobile applications, PlayLab, PlaySense, analytics tools, support channels, and related services.

Sports AI provides sports video analysis, performance analytics, tactical insights, physical data estimates, tagging, reporting, and related team workflows. By using Sports AI, you agree that your information will be handled as described in this policy.

Account and contact information: name, email address, phone number, organization, role, team, billing or subscription details, and login information.

Sports and team data: uploaded match video, training video, event tags, rosters, player names, jersey numbers, positions, team information, competition information, schedules, notes, clips, playlists, and reports.

Generated analytics: tactical events, player and team statistics, physical metrics, movement estimates, benchmarks, classifications, model outputs, summaries, and other insights produced by Sports AI systems.

App and device information: device type, operating system, browser, app version, IP address, approximate location, identifiers, diagnostics, crash logs, usage data, and feature interactions.

Communications: messages, support requests, survey answers, demo requests, newsletter preferences, and other information you send to us.

We use information to provide, maintain, personalize, secure, and improve Sports AI services, including processing videos, generating analytics, creating clips and reports, supporting accounts, and communicating with users.

We may use uploaded sports data and generated outputs to operate our applications, improve model quality, test and validate product features, monitor performance, detect errors, prevent misuse, and develop new sports analytics capabilities.

We may use contact information to send service notices, product updates, administrative messages, support replies, and marketing communications where permitted. You can opt out of marketing communications at any time.

You keep ownership of the underlying video, team materials, and personal information that you or your organization provides to Sports AI, subject to the rights granted to Sports AI to deliver and improve the services.

Unless a separate written agreement says otherwise, Sports AI owns the generated analytics, derived metrics, tags, classifications, reports, benchmarks, model outputs, and other data products created by Sports AI systems.

Sports AI grants authorized users a limited right to use generated outputs inside Sports AI applications for internal coaching, analysis, player development, recruitment, and club operations.

Generated outputs and sports data may not be resold, sublicensed, scraped, redistributed, published, exported in bulk, used to train competing systems, or shared outside Sports AI applications with third parties without Sports AI's prior written consent.

If your organization needs broader sharing rights, federation reporting, public media use, scouting distribution, or external platform integrations, those rights must be agreed separately in writing.

We do not sell personal information. We may share information with service providers who help us host, process, analyze, secure, bill, support, or communicate about Sports AI services.

We may share information with your organization, club administrators, coaches, analysts, or other authorized account users according to account permissions and workspace settings.

We may disclose information if required by law, legal process, regulation, security obligations, protection of rights, fraud prevention, or a corporate transaction such as a merger, financing, acquisition, or sale of assets.

We do not share identifiable sports data, athlete data, or generated outputs outside Sports AI apps for commercial resale without appropriate authorization or consent.

Sports AI is intended for clubs, academies, teams, coaches, analysts, and sports organizations. Some sports data may relate to athletes who are minors.

Organizations that upload athlete data are responsible for having the rights, consents, notices, and permissions required to provide that data to Sports AI and to use Sports AI services with their athletes.

If a parent, guardian, athlete, or organization believes data was provided without proper authorization, they may contact us at info@sportsai.ca.

We keep information for as long as reasonably necessary to provide the services, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and support legitimate business operations.

Retention periods may vary depending on account type, subscription status, workspace settings, contractual obligations, backup cycles, and the nature of the data.

We use administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, and disclosure.

No system is completely secure. Users and organizations are responsible for protecting account credentials, managing authorized access, and using appropriate permissions when sharing sports data.

Sports AI may process and store information in Canada, the United States, and other locations where we or our service providers operate.

When information is processed outside your region, it may be subject to the laws of that location. We take reasonable steps to protect information consistent with this policy.

Depending on your location, you may have rights to access, correct, delete, export, restrict, or object to certain processing of your personal information.

You may request account or data assistance by contacting info@sportsai.ca. We may need to verify your identity and account authority before fulfilling a request.

Marketing emails include an unsubscribe option. Service, security, billing, and administrative messages may still be sent where necessary.

Sports AI may link to or integrate with third-party services, platforms, app stores, payment processors, video tools, analytics providers, or communication tools.

Third-party services are governed by their own terms and privacy policies. Sports AI is not responsible for the privacy practices of third parties.

We may update this Privacy Policy from time to time. If changes are material, we will take reasonable steps to notify users through the website, app, email, or account notices.

The updated policy will apply from the effective date shown on this page unless a different date is stated.

For privacy questions, data requests, or consent-related concerns, contact Sports AI at info@sportsai.ca.

Sports AI, Montreal, Quebec, Canada.