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Media Feature

From Handwritten Notes to AI Insights: Sports AI Featured in La Presse

April 20232 min read

Featured in La Presse, Sports AI was recognized for helping bring context to soccer performance through AI-powered analysis built around coaching philosophy, tactical understanding, and practical decision-making.

Bringing context to soccer performance

Sports AI was recently featured in La Presse, which explored how artificial intelligence is reshaping the way soccer performance is analyzed and decisions are made.

The article traces the evolution from an era of handwritten notes and basic metrics to a modern approach where contextual, AI-driven insights are essential for understanding the game.

More Than Statistics Alone

Co-founded by former CF Montreal reserve player Tarik Agday, Sports AI was built around a simple idea: statistics alone do not tell the full story.

Every performance must be evaluated within the framework of a coach's tactical instructions and playing philosophy.

Using AI-powered video analysis, Sports AI analyzes individual and collective actions, such as passing patterns, positioning, and decision-making, while placing each event in its proper context.

Built with the Professional Game

The feature also highlights Sports AI's strong ties to the professional soccer ecosystem. From its early development, the platform benefited from close collaboration with CF Montreal, whose coaches and technical staff provided critical feedback to ensure the solution addressed real on-field needs.

That collaboration helped shape a tool designed by and for practitioners.

Growing with the Game

Today, Sports AI works with CF Montreal's U15 and U17 teams, supports MLS players through detailed performance reports, and continues to grow as new versions of the platform are developed.

Being featured in La Presse reflects our commitment to helping coaches, clubs, and players make smarter, more objective decisions, powered by artificial intelligence and guided by human expertise.

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